Pureveda
Website: https://purevedas.in
1. OVERVIEW
Pureveda (“Pureveda”, “Company”) is engaged in the business of manufacturing, marketing, distribution, and direct selling of Ayurvedic, Herbal, Wellness, Nutraceutical, Personal Care, Healthcare, FMCG and related products through its Independent Distributors and retail channels.
This Advertisement & Promotional Policy establishes standards governing all advertisements, promotional materials, social media content, presentations, videos, brochures, banners, websites, digital content, and other communications related to Pureveda.
All Distributors, Employees, Leaders, Influencers, Business Associates, and Authorized Representatives must strictly comply with this Policy.
2. OBJECTIVE
The objective of this Policy is to:
Promote ethical advertising practices.
Protect consumers from misleading representations.
Ensure compliance with applicable laws.
Maintain the reputation and integrity of Pureveda.
Prevent unauthorized claims regarding products, earnings, or business opportunities.
3. APPLICABILITY
This Policy shall apply to:
4. APPLICABLE LAWS
This Policy shall be governed by:
Consumer Protection Act, 2019
Consumer Protection (Direct Selling) Rules, 2021
Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954
Food Safety and Standards Act, 2006 (where applicable)
Information Technology Act, 2000
Trade Marks Act, 1999
Copyright Act, 1957
Any other applicable laws, rules, guidelines, and notifications issued by Government authorities.
5. WHAT CONSTITUTES AN ADVERTISEMENT?
Advertisement means any audio, visual, digital, printed, verbal, or electronic communication intended to promote Pureveda products, services, business opportunities, or brand image.
This includes:
6. ADVERTISEMENT APPROVAL REQUIREMENT
All promotional materials using:
Pureveda Name
Pureveda Logo
Product Images
Product Information
Compensation Plan
Company Presentations
must receive prior written approval from Pureveda before publication or circulation.
The Company reserves the right to modify, reject, suspend, or remove any advertisement without prior notice.
7. BRAND USAGE GUIDELINES
Distributors shall:
✓ Use only official logos, product images, and approved creatives.
✓ Use the official company name correctly.
✓ Follow approved brand colors and design standards.
✓ Use only approved product descriptions and literature.
Distributors shall not:
✗ Modify logos.
✗ Create misleading product packaging.
✗ Use unauthorized company documents.
✗ Create fake certificates or approvals.
8. SOCIAL MEDIA GUIDELINES
All Distributors and Employees must:
Maintain professional conduct online.
Treat all communications as public communications.
Be respectful towards consumers and competitors.
Avoid abusive, offensive, discriminatory, or hateful language.
Pureveda maintains zero tolerance toward:
Racism
Religious hatred
Caste discrimination
Gender discrimination
Harassment
Threats
Bullying
Defamation
9. CUSTOMER PRIVACY
No Distributor shall disclose:
Customer details
Phone numbers
Email IDs
Order details
KYC information
Personal information
without prior authorization.
Violation may lead to immediate disciplinary action.
10. PRODUCT CLAIM GUIDELINES
Distributors may only use claims officially approved by Pureveda.
No person shall claim that any product:
unless specifically approved by competent authorities.
Product communication must focus only on approved product features and benefits.
11. BUSINESS OPPORTUNITY CLAIMS
Distributors shall not make statements such as:
✗ Guaranteed Income
✗ Earn Lakhs Every Month
✗ Become Rich Quickly
✗ Financial Freedom Guaranteed
✗ Fixed Monthly Earnings
✗ Assured Returns
Any income representation must:
✓ Be factual.
✓ Be verifiable.
✓ Be accompanied by appropriate disclaimers.
✓ Comply with Direct Selling Rules, 2021.
12. PROHIBITED CONTENT
The following content is strictly prohibited:
Illegal Activities
Promotion of illegal products, services, or activities.
Tobacco & Smoking
Promotion of tobacco, smoking, vaping, or related products.
Adult Content
Sexually explicit, vulgar, or obscene content.
Unsafe Products
Promotion of unsafe or prohibited substances.
Misleading Information
False, exaggerated, deceptive, or unsubstantiated claims.
Intellectual Property Violations
Unauthorized use of trademarks, copyrights, logos, videos, images, or content.
Hate Speech
Content targeting religion, caste, race, nationality, gender, or disability.
Harassment & Bullying
Threatening, abusive, defamatory, or intimidating communications.
Political or Controversial Content
Advertisements exploiting political, social, religious, or national controversies.
Pyramid Scheme Promotion
Any communication that promotes recruitment-based income rather than product sales.
13. DRUGS & MAGIC REMEDIES COMPLIANCE
No advertisement shall claim that a product can:
Cure diseases
Prevent conception
Improve sexual capacity
Correct menstrual disorders
Cure diseases listed under the Drugs & Magic Remedies (Objectionable Advertisements) Act, 1954
unless expressly permitted by law.
14. COMPANY RIGHTS
Pureveda reserves the right to:
Approve or reject advertisements.
Remove content without notice.
Request supporting evidence for any claim.
Suspend promotional activities.
Terminate Distributor rights for violations.
15. CONSEQUENCES OF VIOLATION
Violation of this Policy may result in:
Warning Notice
Content Removal
Suspension of Distributor ID
Withholding of Incentives
Termination of Distributorship
Legal Action
Recovery of Damages
depending upon the severity of the violation.
16. POLICY MODIFICATION
Pureveda reserves the right to amend, modify, or update this Policy at any time without prior notice.
The latest version published on the official website shall prevail.
17. CONTACT INFORMATION
Pureveda
Website: https://purevedas.in
Email: support@purevedas.in
Customer Care: +91 81600 91274
Address: India
“Pure Wellness. Trusted Living.”